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The web page members.orilliadirect.info had the following in the homepage, "Weve been proudly serving businesses and organizations just like yours." We saw that the website stated " Already a Business Member? Click here to sign in." It also said " And join our growing community of. Yes, I wish to receive useful e-mail from time to time Required. E-mail preferences can be fully configured after sign up. By registering I agree to accept and adhere to the terms of service." The header had sites as the highest ranking optimized keyword. This keyword is followed by businesses, best local sites, and top business sites which isn't as urgent as sites. The other words members.orilliadirect.info used was business sites. Orillia is included but will not be understood by search parsers.